This project was a university assignment and consisted of developing a logo and a social media advertisement for the company Ecolips. The company produces natural and organic lipsticks with environmentally-friendly packaging. My main goal for the branding, was to project the idea of natural and organic without necessarily having to use green as the primary colour. As it is a cosmetic company, I wanted to utilise pinks, reds, and oranges to create an ‘earthy’ aesthetic. These colours also complimented the chosen environmentally-friendly packaging, paperboard the company has decided to use and cursive font was chosen to compliment the organic aesthetic.
The logo is a leaf is the shape of lips to emphasise how the company is an organic makeup brand. Colours where utilised to represent not only earthy tones to complement the companies philosophy but to also demonstrate the cosmetic industry.
These are the lipstick packaging renders that portray the eco-friendly material, paperboard, being used as well as how to design includes a colour-band around the tube to showcase the colour of the lipstick
This is the social media advertisement that I produced to market the lipsticks as eco-friendly lip products. I maintained a similar colour palette to create a theme for the brand and used the tagline 'Naturally Beautiful Lips'
